Ford's Mercury brand didn't exist in 1934, but if it did they might have made a pickup that looked like this.

Well, not exactly like this. Let's suppose a hot rodder got his hands on one though, this is definitely how it would have looked...

Autocraze_Keith_Charvonia_Model-A-PU-3Matt Hooper has owned and built a bunch of early Fords, but recently he got the itch to build a hot rod pickup to beat around town. It wasn't supposed to be nice - maybe just bare metal with a cool stance and a chop.

Autocraze_Keith_Charvonia_Model-A-PU-24Through mutual friends he met Ricky Bobby (yes, that's his real name) and observed the extremely fast pace at which he worked, all while maintaining an exceedingly high level of quality.

Autocraze_Keith_Charvonia_Model-A-PU-21For Matt it was an obvious decision to have Ricky Bobby's Rod Shop handle his pickup build. Ricky could crank out a hot rod in no time flat, so Matt could have his driver pickup in a short timeframe on a reasonable budget. Matt dropped off a pile of parts: an original '34 truck cab and rails, plus fenders, running boards and other random bits. Then they planned.

Autocraze_Keith_Charvonia_Model-A-PU-22For 30 days the parts pile sat undisturbed while Matt and Ricky pondered what they were about to build. The verdict was a quick and dirty beater hot rod that could be cruised around town without concern.

Autocraze_Keith_Charvonia_Model-A-PU-17Clearly the 'beater truck' part of the concept was lost in translation, because once the boys got going there was no stopping them. Ricky and the crew at Ricky Bobby's Rod Shop work fast - really fast.

Autocraze_Keith_Charvonia_Model-A-PU-19In fact, Matt's truck was built in just 45 days. Originally they planned to run a 'banger, but as soon as Matt came across a Merc Flathead, the whole scope of the build changed in two specific ways.

Autocraze_Keith_Charvonia_Model-A-PU-39First came mounting the Flathead, which turned into chassis work. The chassis turned out so nice that they figured they might as well spray a coat of paint on it. The body was a little rough to leave in bare metal, so they did some bodywork. Then they decided they should paint that too.

Autocraze_Keith_Charvonia_Model-A-PU-18The concept of a Mercury truck that was never manufactured was an appealing one. Ricky and Matt could use hot rod Merc parts to fortify their theme while staying traditional at the same time.

Autocraze_Keith_Charvonia_Model-A-PU-2Besides, part of the fun in building a hot rod is dreaming up the concept. Envisioning a hypothetical yet plausible theme is what keeps you from being that guy in the lawn chair sitting next to a generic hot rod. To this end, they devised a plan to build an early Mercury hot rod based on a Ford truck shell with just enough Merc cues to make it believable.


Details From Mercury

Autocraze_Keith_Charvonia_Model-A-PU-20Starting with an original '34 truck cab, Ricky chopped the top three inches. The frame rails were sectioned two and a half inches to make it look channeled without cutting into the already tight quarters of the cab.

Autocraze_Keith_Charvonia_Model-A-PU-1The '34 Ford pickup frame was also shortened and the rear wheels moved forward, then the bed was custom built to match. Stamped bedsides in this shorter configuration are available in the aftermarket, so they became the foundation for the scratch-built bed.

Autocraze_Keith_Charvonia_Model-A-PU-32A '48-'51 Mercury F1 truck tailgate was shrunk by six inches horizontally and four inches vertically to fit the '34 bed dimensions. It looks so factory that it could easily fool the untrained eye.

Autocraze_Keith_Charvonia_Model-A-PU-33Likewise, a custom-made header panel was built from scratch to match the three-box design on the Mercury tail gate. A hardwood bed floor was laid down, then coated with candy black automotive paint with clear mixed in for an extra shine.

Autocraze_Keith_Charvonia_Model-A-PU-15A cast aluminum fuel filler from Crafty B is tucked away in the corner of the bed.

Autocraze_Keith_Charvonia_Model-A-PU-34With all this custom work, it's highly unlikely the bed will ever be used to haul anything.

Autocraze_Keith_Charvonia_Model-A-PU-6Below the hand-built roll pan sits a solitary tail light - a repurposed horn button from a '53 Merc steering wheel inside a '38 Chevy tail light housing. Also notice the original 1934 license plate, refinished in black to match.

Autocraze_Keith_Charvonia_Model-A-PU-31Of course, the biggest Mercury bit is hiding in here - behind the hand-formed hood and hood sides. Usually hood blisters are an indication of a monster engine that requires extra clearance, but in this case they're for style points only.

Autocraze_Keith_Charvonia_Model-A-PU-9With a custom hood come custom hood prop rods.

Autocraze_Keith_Charvonia_Model-A-PU-38Matt's hot rod pickup is powered by a period-perfect 1951 Mercury Flathead with a factory 3-speed overdrive transmission.

Autocraze_Keith_Charvonia_Model-A-PU-12The plug wires were laced with hemp cord, and the entire engine was painted flat gold. Matt admits the matte paint isn't the best choice for an engine because dirt and oil like to stick to it, but there's no denying that it looks good.

Autocraze_Keith_Charvonia_Model-A-PU-11While the motor is stock internally, it has been treated to a set of Eddie Meyer heads and an intake topped with a pair of Strombergs.

Autocraze_Keith_Charvonia_Model-A-PU-37The truck makes the absolute perfect noises to complete the early hot rod feel.


Finishing Touches
Autocraze_Keith_Charvonia_Model-A-PU-8Keeping within the traditional hot rod scope, the suspension is all period-correct too.

Autocraze_Keith_Charvonia_Model-A-PU-40The front wishbones and spindles are off a '37 Ford, with a dropped axle from SoCal.

Autocraze_Keith_Charvonia_Model-A-PU-7'40 Zephyr brakes add hydraulic power - a common hot rod trick that does away with the mechanically-actuated brakes of the time.

Autocraze_Keith_Charvonia_Model-A-PU-16While the front 16-inch wheels are '40 Ford stock, the larger 18-inch rears were custom-machined by Circle Racing.

Autocraze_Keith_Charvonia_Model-A-PU-13The '32 grille is the lowest point on the truck, so it has some road rash on the bottom. Also notice the larger commercial headlights that give the pickup a wide-eyed look.

Autocraze_Keith_Charvonia_Model-A-PU-14The frame rails were boxed from the firewall back, but left open in the front for a more original look.

Autocraze_Keith_Charvonia_Model-A-PU-4Inside, a dash and cluster from a '40 Ford were swapped in.

Autocraze_Keith_Charvonia_Model-A-PU-5Ricky restored the factory gauges, then mounted a resto '40 Ford steering wheel in a smaller 15-inch diameter. There's also a three-on-the-tree shifter mounted to the column.

Autocraze_Keith_Charvonia_Model-A-PU-28The interior is finished off in a weathered brown leather to tie in with the dark blue exterior.

Autocraze_Keith_Charvonia_Model-A-PU-27Matt thought he wanted an unfinished beater hot rod of a truck, but in his own words the final product "ended up a hell of a lot nicer than expected." The finished '34 is a testament to the skills of Ricky Bobby's Rod Shop combined with Matt's refined taste in traditional hot rods. It's also been followed by three more hot rods for Matt coming out of Rick Bobby's Rod Shop, so I guess he's well and truly hooked now!


Bonus Images